About the Book: Red Wired

At one point in 2008 the number of internet users in China surpassed those in America at 298 million, the most users in any one country in the world.

We have been watching, with great interest, the transformation of China’s internet for over a decade, and were curious about exactly what was taking place, and how it was happening.

This book is our “report on a work in progress” which we hope you, the reader, will find as fascinating as we do. China never fails to impress because of its scale and influence. It is easy to get carried away and forget that the character of the Chinese internet, and the experience for China’s internet users, is likely to remain substantially different from the experiences of those in the West.

The main theme of the book is innovation in China Internet sector.

- Every major company in the internet world has entered China – Google, Yahoo, eBay, Expedia, etc. But while they are the creator of the original models, it is their local competitors who innovated on top of the plain vanilla forms to get the major share of the limelight in China .

- The book tries to explain why particular internet business models did not work in their original forms in China . What innovations did the particular Chinese players make? And what is the outcome and lesson learned?

This book aims at helping the readers to gain a firsthand understanding of how the Chinese combined successful components from their Western counterparts with innovation, to accommodate the unique characteristics of the Chinese market.

About this site

We setup this site for our book, Red Wired: China's Internet Revolution. It will cover everything about the book, such as its progress, news articles about it in various publication, as well as some additonal materials of the book.

We will also cover the development of China Internet sector in this site. So, if you want to follow the dynamicof China Internet, stay tone.